When you share a link to your Squarespace website on social media or messaging apps, a preview image usually appears alongside the title and description. That preview is powered by your SEO image, also known as the social sharing image or Open Graph image. Getting it right matters because a compelling, correctly sized image dramatically increases click-through rates and reinforces your brand. Fortunately, Squarespace makes it straightforward to change your SEO image at both the site-wide and individual page levels once you know where to look.
How AAMAX.CO Can Help With Squarespace SEO
Optimizing images is just one piece of a much larger search puzzle, and getting every detail right takes experience. AAMAX.CO is a full-service digital marketing company that helps Squarespace users fine-tune their sites for maximum visibility, from social sharing images to on-page structure and technical performance. Their team offers dedicated SEO services that ensure your website not only looks polished when shared but also ranks well and loads quickly. For businesses that want their Squarespace presence to perform, their guidance removes the guesswork.
Understanding What the SEO Image Does
The SEO image is the picture that platforms like Facebook, LinkedIn, and X pull in when someone shares your URL. It does not typically appear on the page itself; instead it lives in your metadata. Search engines and social networks read this metadata to build rich previews. Because first impressions on social feeds happen in a fraction of a second, a clear, on-brand image can be the difference between a scroll-past and a click. Choosing the right image is therefore a small task with an outsized impact.
Setting the Site-Wide SEO Image
Squarespace lets you define a default image that applies to any page without its own custom image. To set it, open the Settings menu, navigate to the Marketing or SEO area depending on your version, and locate the social sharing image option. Upload a high-quality image that represents your brand well, such as a logo lockup or a signature photo. This becomes the fallback preview across your entire site, ensuring that no shared link appears with a blank or awkward thumbnail.
Changing the Image for an Individual Page
Often you will want specific pages to display their own unique preview. To do this, open the page settings for the page you want to edit, then find the SEO or social image field within those settings. Upload the image you want associated with that particular page. Page-level images always override the site-wide default, which means blog posts, product pages, and landing pages can each present a tailored preview that matches their content precisely.
Choosing the Right Image Dimensions
Image size matters for how your preview renders. A widely recommended ratio is 1200 by 630 pixels, which displays cleanly across most platforms without awkward cropping. Keep important elements, such as text or a logo, near the center so nothing critical gets cut off on platforms that crop differently. Use high-resolution images to avoid a blurry appearance, but compress them for the web so they do not slow your page down. A crisp, correctly proportioned image looks professional everywhere it appears. It is also worth testing how your chosen image renders on both light and dark interfaces, since many platforms display previews differently, and confirming that any logo remains legible even at the smaller sizes used in messaging apps and chat previews.
Clearing the Cache So Changes Appear
A common frustration is updating the SEO image only to see the old one still showing when you share a link. This happens because social platforms cache previews. To force an update, use the sharing debugger or post inspector tools provided by platforms like Facebook and LinkedIn. Pasting your URL into these tools prompts the platform to re-scrape your page and pull the new image. This step resolves most cases where an outdated preview persists. If the old image still appears after re-scraping, wait a short while and try again, because some networks take time to refresh their stored data across servers before the new preview propagates everywhere.
Pairing Images With Broader Optimization
While the SEO image improves how links look when shared, it works best as part of a complete optimization approach. Pair it with strong title tags, descriptive meta descriptions, and alt text on your on-page images so search engines fully understand your content. Consistent branding across previews strengthens recognition, and thoughtful image choices support your wider digital marketing goals by making every shared link an inviting entry point to your site.
Conclusion
Changing your SEO image in Squarespace is a quick but valuable task that shapes how your brand appears across social media and search previews. By setting a strong site-wide default, customizing images for individual pages, using proper dimensions, and clearing cached previews, you ensure every shared link makes a great first impression. Combined with broader optimization efforts, well-chosen SEO images help your Squarespace site attract more clicks and present a polished, professional identity wherever it is shared.
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