Wix has grown into a powerful website builder with a surprisingly capable set of SEO features. But building a site is only half the battle—you also need to check that your SEO is set up correctly and performing well. Whether you run a small business site, a portfolio, or an online store, regularly auditing your SEO helps you catch issues before they cost you traffic. This guide walks through how to check SEO on Wix using both built-in tools and free external resources.
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Start With the Wix SEO Setup Checklist
Wix includes a built-in SEO Setup Checklist (formerly the SEO Wiz) accessible from your dashboard under Marketing & SEO. This personalized tool asks a few questions about your business and target keywords, then generates a step-by-step plan. It checks whether your site is connected to Google Search Console, whether your homepage has an optimized title and description, and whether key pages are set up correctly. Working through this checklist is the fastest way to confirm your foundational SEO is in place.
Review Your Page Titles and Meta Descriptions
Every page on your Wix site should have a unique, keyword-relevant title tag and meta description. In the Wix Editor, select a page, open its SEO settings (the SEO Basics tab), and review the title and description fields. Titles should be under about 60 characters and include your primary keyword; descriptions should be compelling and under roughly 155 characters. Wix lets you preview how your page will appear in search results, so you can confirm nothing is truncated or missing.
Check Your URL Structure and Slugs
Clean, descriptive URLs help both users and search engines. In each page's SEO settings, review the URL slug and make sure it is short, lowercase, and includes relevant keywords rather than random characters. Avoid changing established URLs unnecessarily, but if you must, set up a 301 redirect—Wix supports these under the SEO tools in your dashboard—so you do not lose ranking equity or create broken links.
Verify Indexing With Google Search Console
The most reliable way to check whether your pages are actually indexed is Google Search Console. Wix makes it easy to connect your site directly from the dashboard. Once connected, you can submit your sitemap (Wix generates one automatically at yoursite.com/sitemap.xml), monitor which pages are indexed, review search performance data, and see any crawl errors or coverage issues. This is essential for confirming that your SEO efforts are visible to Google.
Audit Your Images and Alt Text
Images affect both SEO and accessibility. Check that your images have descriptive alt text, which you can add in the Wix Editor by selecting an image and opening its settings. Alt text helps search engines understand your visuals and improves your chances of appearing in image search. Also confirm your images are compressed and not slowing down your pages, since site speed is a ranking factor.
Test Your Site Speed and Mobile Friendliness
Use free tools like Google PageSpeed Insights to test how quickly your Wix pages load on mobile and desktop. Wix handles much of the technical optimization automatically, but heavy images, excessive apps, or large videos can still slow things down. Because most searches happen on mobile, confirm your site is responsive and easy to navigate on smaller screens. Wix's mobile editor lets you fine-tune the mobile experience separately.
Check Structured Data and Advanced Settings
For more advanced audits, Wix offers structured data (schema) markup options in the advanced SEO settings of each page. Structured data helps search engines understand your content and can enable rich results. You can also access the robots.txt editor and add custom meta tags. Reviewing these advanced settings ensures nothing is unintentionally blocking search engines from crawling your important pages.
Use Third-Party SEO Tools
To go deeper, run your Wix site through third-party tools like Google Search Console, PageSpeed Insights, or a broader SEO crawler. These reveal issues such as duplicate content, missing meta data, broken links, and thin pages that Wix's built-in tools may not surface. Regular external audits give you an objective view of your site's health and highlight opportunities for improvement.
Conclusion
Checking SEO on Wix is straightforward thanks to the platform's built-in SEO Setup Checklist, per-page SEO settings, and seamless Google Search Console integration. Review your titles, descriptions, URLs, images, speed, and structured data regularly, and verify indexing through Search Console. These steps help you catch and fix issues before they affect your rankings. If you want to move beyond checking and into serious growth, partnering with an experienced SEO agency can help you turn your Wix site into a reliable source of organic traffic.
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