Wix has come a long way from its early reputation as an SEO-unfriendly platform. Today, it provides a comprehensive set of tools that let site owners control page titles, meta descriptions, URL slugs, structured data, canonical tags, robots settings, redirects, and more. The challenge for many users is simply knowing where these settings live and how to configure them properly. This guide walks you through editing SEO settings on Wix step by step.
How AAMAX.CO Optimizes Wix Websites for Search
Wix makes SEO accessible, but strategic configuration still requires expertise. AAMAX.CO is a full-service digital marketing company offering Web Development, Digital Marketing, and SEO Services worldwide, and they help Wix site owners set up their platforms correctly from the start. Their specialists handle keyword research, on-page optimization, structured data, site speed improvements, and content strategy as part of their SEO services, ensuring Wix sites compete confidently with websites built on any other platform.
Start With the Wix SEO Setup Checklist
From your Wix dashboard, go to Marketing and SEO, then select SEO. Wix offers an SEO setup checklist that walks you through foundational tasks: adding keywords, optimizing your homepage, connecting Google Search Console, and verifying your site. Completing this checklist is a great first step, especially for new websites. Connecting Search Console through Wix automatically submits your sitemap to Google.
Edit Page-Level SEO Settings
To edit SEO settings for an individual page:
- Open the Wix Editor.
- Click Pages and Menu on the left panel.
- Hover over the page you want to edit and click the three-dot icon.
- Select SEO basics.
Here you can edit the following:
- Title tag: Write a unique, descriptive title that includes your target keyword, ideally under 60 characters.
- Meta description: Write a compelling summary of the page, generally 140 to 160 characters, to encourage clicks.
- URL slug: Create a short, readable URL using hyphens and relevant keywords.
- Indexing: Toggle whether the page should appear in search results.
Use the Advanced SEO Tab
The Advanced SEO tab in the same panel offers more control. You can add structured data markup in JSON-LD format, set a custom canonical URL, and add additional meta tags such as robots directives or social verification tags. For most pages, Wix handles canonical tags and basic structured data automatically, but advanced users can customize them when necessary.
Configure Social Share Settings
Within the page SEO panel, the Social share tab lets you customize how your page appears when shared on social media. Upload an image and set a title and description for Open Graph tags. Attractive social previews improve click-through rates from platforms like Facebook and LinkedIn.
Edit SEO Settings for Blog Posts
For Wix Blog posts, open the post editor and click the Settings icon, then select SEO. You can edit the title tag, meta description, URL slug, and indexing status, as well as add structured data and social share details. Also make sure every post includes descriptive headings, alt text for images, and internal links to related posts and service pages.
Edit SEO Settings for Products and Dynamic Pages
If you run a Wix Store, open a product in your dashboard and scroll to the SEO section to customize titles, descriptions, and URLs. For dynamic pages built with Wix's CMS, you can use variables to generate SEO titles and descriptions automatically based on collection fields, which is efficient for large sites.
Set Site-Wide SEO Defaults
In the SEO dashboard, open SEO Settings to manage patterns for different page types. You can define default title and description templates for pages, blog posts, products, categories, and more. This ensures consistency and saves time while still allowing individual customization.
Manage Your Robots.txt File
Wix allows you to edit your robots.txt file from the SEO dashboard. Most sites do not need changes, but advanced users can block specific paths from crawling. Be careful, as incorrect rules can prevent search engines from accessing important pages.
Set Up URL Redirects
If you change a page URL or restructure your site, use the URL Redirect Manager in the SEO dashboard to create 301 redirects from old URLs to new ones. This preserves link equity and prevents visitors from landing on error pages.
Optimize Images and Alt Text
Click any image in the editor, select Settings, and add descriptive alt text. Wix automatically compresses images and serves modern formats, but you should still upload appropriately sized images to maintain fast load times.
Monitor Performance
Wix offers built-in SEO reports and site speed dashboards, and you can connect Google Search Console and Google Analytics for deeper insights. Monitor impressions, clicks, rankings, and Core Web Vitals regularly, and adjust your settings as needed.
Common Wix SEO Mistakes
- Leaving default page titles like "Home" or "About"
- Using duplicate meta descriptions across multiple pages
- Forgetting alt text on images
- Changing URLs without setting up redirects
- Overloading pages with heavy animations that slow performance
Final Thoughts
Editing SEO settings on Wix is straightforward once you know where to look. Use the SEO setup checklist, customize page-level titles and descriptions, configure advanced options, set site-wide defaults, and manage redirects carefully. Combined with great content and a solid strategy, Wix provides everything you need to build a search-friendly website.
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