How to Share Google My Business with Marketing Agency

For local businesses, a Google Business Profile, still widely known as Google My Business, is one of the most valuable marketing assets available. It controls how your business appears in Google Search and Google Maps, displays reviews, shares photos, lists hours, and drives calls, direction requests, and website visits. When you hire a marketing agency to improve your local visibility, they will need access to this profile. Sharing access the right way protects your ownership while giving your agency the permissions they need. This guide explains exactly how to share Google My Business with a marketing agency safely and effectively.

Why Many Businesses Trust AAMAX.CO With Local Visibility

Optimizing a Google Business Profile is just one part of a strong local marketing strategy. AAMAX.CO is a full-service digital marketing company offering web development, digital marketing, and SEO services worldwide. Once granted manager access, their team can optimize categories, services, and descriptions, publish regular posts, manage review responses, and connect profile performance to website conversions. Because they also handle websites and broader campaigns, businesses get a unified local strategy rather than disconnected efforts across multiple vendors.

Understand Google Business Profile Roles

Before sharing access, it is important to understand the different user roles available:

Primary Owner

The primary owner has full control, including the ability to add or remove users, transfer ownership, and delete the profile. There can only be one primary owner, and this should always be you or someone within your business.

Owner

Owners have nearly the same permissions as the primary owner, including managing users. You may want to limit this role to trusted internal team members.

Manager

Managers can edit business information, respond to reviews, add photos, create posts, and view performance insights. They cannot remove owners or delete the profile. This is the recommended role for most marketing agencies.

Granting manager access gives your agency what they need while keeping ultimate control in your hands.

Step-by-Step: How to Add Your Agency as a Manager

Google has streamlined profile management so most actions can be completed directly from Google Search or Maps. Follow these steps:

Sign in to the Google account that owns your Business Profile.
Search for your business name on Google or open Google Maps.
Your management panel will appear at the top of the results. Click the three-dot menu and select Business Profile settings.
Click People and access.
Select Add to invite a new user.
Enter the email address your agency provides.
Choose Manager as the access level.
Click Invite.

Your agency will receive an email invitation and must accept it before gaining access. Once accepted, they will appear in your user list.

Sharing Multiple Locations

If your business has multiple locations, you can manage them in a Business Profile group, previously called a location group. Instead of inviting the agency to each profile individually, add them as a manager of the group. This grants access to all locations within it and makes ongoing management far more efficient.

Agencies often request access through their own organization account, which allows them to manage many client profiles from a single dashboard.

Accepting a Request From Your Agency

Sometimes agencies send an access request instead of waiting for an invitation. You will receive an email notification that someone has requested access to your profile. Review the request carefully, confirm it comes from your agency, and approve it with the appropriate role. If the request comes from an unfamiliar party, deny it immediately.

Best Practices for Secure Sharing

Never share your password. Always use the official user management system instead.
Keep primary ownership internal. Never transfer primary ownership to an agency.
Use manager roles for agencies. This limits risk while enabling marketing work.
Review users regularly. Remove former employees and vendors promptly.
Use a business email. Own the profile with a company email account rather than a personal one when possible.

What Your Agency Will Do With Access

Once your agency has manager access, they can begin improving your local presence. Common optimization tasks include:

Selecting accurate primary and secondary categories
Writing a keyword-rich business description
Adding products, services, and attributes
Uploading high-quality photos and videos
Publishing regular updates and offers
Responding to reviews professionally
Monitoring insights such as calls and direction requests

These activities are central to local search engine optimization, helping you appear in the coveted local map pack when nearby customers search for your services.

Connecting Your Profile to Broader Marketing

Your Google Business Profile works best when integrated with your overall marketing strategy. Agencies can link it to Google Ads location extensions, so your address and directions appear alongside paid search results. Running Google ads with location assets can dramatically increase foot traffic for brick-and-mortar businesses.

Consistent business information across your website, directories, and social profiles also strengthens trust signals for search engines and customers alike.

How to Remove Agency Access

If you end your relationship with an agency, remove their access promptly. Go to Business Profile settings, select People and access, find the agency's account, and click remove. This ensures only current partners can make changes to your profile.

Conclusion

Sharing your Google My Business profile with a marketing agency is simple when you follow the right steps. Keep primary ownership within your company, grant your agency manager access through the official settings, and review users regularly. With secure access in place, your agency can optimize your profile, manage reviews, and connect local search visibility to your broader marketing goals, helping more nearby customers find and choose your business.