What Is Video Submission in SEO

SEO strategies extend well beyond written content. As video consumption continues to grow, marketers have adopted techniques designed to increase the reach and visibility of video content. One such technique is video submission. If you are new to the term, you may be wondering what video submission in SEO actually means and whether it still delivers value. Video submission is the process of uploading and optimizing videos on video-sharing platforms to improve visibility, attract traffic, and build brand awareness. This article explains what video submission is, how it works, its benefits, and best practices for making it effective.

How AAMAX.CO Uses Video to Strengthen SEO

Video submission delivers the best results when it is part of a larger strategy. AAMAX.CO is a full-service digital marketing company offering web development, digital marketing, and SEO services worldwide. Their specialists help brands identify video opportunities, optimize content for platforms and search engines, and connect video efforts to website traffic and conversions. By integrating video into comprehensive SEO campaigns, they ensure video content supports long-term visibility rather than existing in isolation.

Defining Video Submission in SEO

Video submission is an off-page SEO technique that involves publishing video content on platforms such as YouTube, Vimeo, Dailymotion, and social networks. Each video is optimized with relevant titles, descriptions, tags, and links to increase its visibility on the platform and in search engines. The goal is to reach new audiences, drive traffic back to a website, and strengthen brand presence across the web.

In earlier years, video submission was often treated as a backlink tactic, with marketers uploading videos to dozens of sites primarily to generate links. Today, the focus has shifted toward quality, engagement, and genuine visibility on the platforms that matter most.

How Video Submission Works

The process generally follows these steps:

Create a video that addresses a topic your audience searches for.
Select platforms where your target audience is active.
Upload the video with an optimized title, description, and tags.
Add a custom thumbnail, captions, and relevant links.
Promote the video and monitor its performance.

Once published, the video can be discovered through platform search, recommendations, Google search results, and social sharing.

Benefits of Video Submission

When done strategically, video submission offers several advantages for SEO and marketing:

Increased visibility: Videos can rank on platforms like YouTube and in Google's video results.
Referral traffic: Links in video descriptions can drive viewers to your website.
Brand awareness: Videos help audiences recognize and remember your brand.
Higher engagement: Video content often holds attention longer than text.
Search result diversity: Videos allow your brand to occupy multiple positions on search result pages.
Content repurposing: One video can be adapted for multiple platforms and formats.

Are Video Submission Backlinks Valuable?

Links from video platform descriptions are typically nofollow, meaning they pass little direct ranking value. However, they still provide referral traffic and brand exposure. The real SEO value of video submission comes from visibility, engagement, and the indirect benefits of reaching more people, some of whom may later link to your website or search for your brand.

Best Practices for Video Submission

To make video submission effective, follow these guidelines:

Research keywords and topics before creating videos.
Write clear, keyword-relevant titles and detailed descriptions.
Use eye-catching custom thumbnails.
Upload accurate captions and consider publishing transcripts.
Add chapters with timestamps for longer videos.
Include a clear call to action and link to relevant website pages.
Embed videos on your website with VideoObject structured data.
Avoid spamming low-quality video sites with duplicate uploads.

Video Submission vs Video SEO

Video submission is one part of the broader practice of video SEO. Video SEO includes optimizing videos on your own website, using structured data, creating video sitemaps, improving page speed, and ensuring videos are the primary content on dedicated pages. Video submission focuses more on distribution across external platforms. Both work together as part of a comprehensive SEO services strategy.

Video and the Future of Search

Video continues to play a larger role in search, with Google displaying video carousels and key moments, and AI-powered search tools referencing multimedia content. Brands that create clear, informative videos with accurate transcripts improve their chances of being surfaced in these experiences. Complementing video efforts with GEO services can further extend visibility in AI-driven search. Video also strengthens a wider digital marketing presence across social and email channels.

Final Thoughts

Video submission in SEO is the practice of uploading and optimizing videos on video-sharing platforms to increase visibility, traffic, and brand awareness. While its value as a pure backlink tactic has declined, it remains highly effective for reaching audiences where they search and engage. By focusing on quality content, relevant platforms, and thorough optimization, businesses can use video submission to expand their search presence and build stronger connections with their audiences.