TikTok had reached its peak when it combined with Musical.ly. It is of two apps now: Douyin in China and TikTok in the western world. It just began as a lip-synching video app, but nowadays, people post enormous video content types on the platform.
TikTok stands as the most downloaded app in the Google Play Store across the globe in early 2018, and it still executes well. It achieves 500 million active users per month all over the world in mid-2018.
Many people love to grow their followers count on TikTok like the other social apps. There are lots of ways to increase your followers base. Here is the step-by-step guide to building more engagements on TikTok.
Make The Fabby Profile
Your profile is much needed for your success on TikTok. It is the first spot where you can grab many TikTokers’ attention. If people fail to get impressed on your profile, they won’t follow you on TikTok.
Initially, you must upload your stunning profile image or brand image if you’re going to create a business page. Also, create a cover image, and give some compelling text about you. You want to make your profile more attractive to get more people as your followers. Make a glance at any TikTokers profile that you admire most. If you love the profile of someone, then make your profile similar to them. When you come across an attractive TikTok profile of another user, there is nothing wrong to follow one or two style elements of that profile. In fact,this can improve the looks of your profile, bring massive TikTok views and enhance overall engagement for your profile.
Know Your Target Audience
Successful TikTokers don’t cheer everyone. You want to shoot the video content that makes a plea to your core audience. So, it would be best if you fixed the target audience first.
If you have an account on TikTok, then glance at your follower lists to get who your “Mega Fans” are. What type of video content do they enjoy more? If you opened a TikTok account for the business purpose, you need to film the video contents that excite the targeted customers.
Film Exciting Videos That Marks Out From The Crowd
You won’t be successful on TikTok if you watch the other user’s videos, commenting on it, but not posting your spontaneous content.
You won’t become famous on TikTok if you plan to rise using the lip-sync video content. Sure, it is an acceptable path for untalented-youths. It is just considered as taking part in a crowded competition. It limits your success on social media platforms.
If you have enormous confidence and unique talent, then go forward to produce your original content to shine on the platform. Every TikTokers needs a unique factor to follow a profile. Check out the most successful TikTokers profile. You will get that they stand out from the crowd by posting exciting videos and original content mostly to reach their targeted users on TikTok.
Set Up Your Style
TikTok approaches the youth generally, and the platform has more female users than males. You can’t treat every audience the same on TikTok.
You need to build a signature style for your every post. You need to select one or more categories and confirm the videos you make suitable in the selected categories.
For sure, Musical.ly and TikTok just began as lip-syncing video platforms. It doesn’t mean that you can shine on the platform, only doing lip-syncing videos.
Your signature style will reflect two things. It relates to your niche first, and second, it connects the people you have selected as a targeted audience. It is necessary for the branded accounts on TikTok, where you need to create videos for the people who want to be your future customers.
Whatever content you create, it should match your style if you confirm your niche and style. There is no use of making your profile to grab the dancer’s attention and then posting the cooking videos.
TikTok is not just a platform for videos. People get videos by understanding the video captions. Whenever you post a video, think twice how to caption your videos, whether it is appealing to your targeted audience or not.
And also, you need to post frequently and stay consistent on the platform. You need to upload a video once a day for quick success on TikTok. Remember that always quality is more essential than the quantity. If you scheduled time posting your new videos, your followers look forward to your unique video content at that time.
Come Across as Credible
You are creating your TikTok personality more effectively by making your signature style. Your audience will get your original face from your videos. It’s the best way to gain your audience’s trust in you. Always come across as authentic of yourself.
Your audience likes you when they love your content. You can also market the products that you believe in and genuinely like. Don’t promote irrelevant products that make your audience feel bad.
Grab The Challenges
The essential part of TikTok is challenging. You will become more apt to the platform if you take part in the significant challenges. These challenging videos make you noticed by the audience, and you direct the people to find your excellent content by using the branded hashtags.
Many challenges on TikTok are repetitive, so it is best to place some twists in your challenging videos, which attracts the most people to your content.
Promote Your TikTok Videos Using Other Social Media Platforms
If you need to become an influencer on social media platforms, you will be outstanding on at least two social media platforms, including TikTok. And also, it does not mean you need to avoid the other social media platforms. Many successful influencers have some presence, at least on all the social groups.
You can take advantage of other social accounts to cross-promote your TikTok content. Many TikTokers also have YouTube channels where they upload their TikTok videos to grab more attention from people. It helps you to get different audiences. TikTok is a short-term video platform, while YouTube is a long-term video platform, so you can add your numerous TikTok videos together and upload them on YouTube to increase your social presence.
Do Collaboration In Your Niche
Don’t refer to yourself as an ocean of TikTok. It is just a social media network, so you must mingle with other peoples. Respond to each comment that people drop on your video contents. Spend some time on others’ videos in your niche and drop interesting comments there that help build the conversation. Don’t write simple comments like ‘super video,’ etc.
Please search for the experts in your niche and join the hands with them for promotion. Also, try to collaborate with the big names on TikTok, which helps you get enormous engagements for your business or brand.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.