Technology has dramatically changed the landscape for businesses. What has been essential several years ago may not be as effective as it is today.
Building and owning a website may not be the most important strategy a few decades ago, however, these days, as part of the digital marketing trend, it is essential and even crucial to have your website for your business. It helps boost your presence on the web, seal the impression of how professional looking you are to your clients online, widen your brand’s awareness and establish your brand’s authority.
As many businesses are doing the same, it has become a challenge to grow your site and take a step ahead of the competition.
There are several ways of doing it and either you plan to grow your site organically or you have a budget set aside for it, if done correctly, you will surely see success out of it.
So, here are 10 ways to drive traffic to your website.
- Search Engines Optimization
You might have probably heard about search engine optimization (SEO) for several times now and wondered how this would help your site. SEO makes your website crawl in search engine results through organic ways and allows your clients to find your site easily through keywords and phrases.
Although results for SEO maybe not as fast as other ways in driving traffic to your site and maybe a bit challenging especially if you are just starting, but once you have already established your SEO campaign, it will give you amazing results for months and years even without doing much.
Keywords are usually the start of driving traffic to your site. In optimizing your website, use keywords related to your niche product and make it specific.
Look for keywords that are have a high volume but low in competition. This is because competition in the use of keyword is usually stiff and competing with larger companies for keywords is a difficult feat. Target long-tail keywords as well as it has a better chance of ranking higher as it can be an aid in driving traffic to your website.
- Social Media Channels
Your website and your social media channels have always shared a special connection in terms of helping each other grow online. Social media has become a powerful tool in any business and has become an avenue to build a name and reputation. It has also helped many sites to acquire web traffic.
Several ways to boost traffic to your site by using these channels include:
- Sharing contents from your website
- Engaging with your audience
- Social media promotions and giveaways
- Optimizing social media profiles
- Working with customer engagement
- Using of teaser contents for product launches
- Email Marketing
One of the oldest strategies in digital marketing, email marketing has continued to become relevant in growing your presence online and not only that, but it has also continued to provide potential in bringing traffic to your site.
Sending a personalized email containing a link to your website can be one of the effective ways to give your website attention and urge customers to visit your site. As you continue to grow your email list, make sure to send something of value to them to establish your brand authority and make them trust your site more.
Podcasts are making a comeback and can be an effective way to create more exposure to your brand. Statistics show that 51% of the US population has listened to a podcast and there are about 30 million podcast episodes in January this year, making it a great potential to drive people into your site.
Start your podcast, give your audience something worth listening on their way home, while beating the traffic or doing other activities. Try also to convert your podcast into a text format and embed it in your podcast material. In doing so, you will drive people to know more about you and eventually make their way to your website.
- Guest Post
Guest post is another great way to widen your reach and increase your online visibility. Guest post is creating content for other people’s websites that may share a similar niche to your brand but not your direct competitor. It helps you get quality traffic as these contents contain backlinks to your site. It helps build your portfolio, your domain and your search engine authority.
- Video Contents
Contents may have dominated the online scene for several years now but videos are becoming one of the most popular strategies as it is viewed by millions and even billions of people online. Incorporating your website to your videos posted online will help you expand your presence and drive traffic to your site. It will also help to make people stay on your site a little longer.
- Contest or Giveaways
In terms of brand awareness, building online credibility and driving people to visit your site, contests or giveaways can be a strong strategy. People have always loved free stuff and many can’t say no to giveaways, discounts and coupons. Either if it is just a simple giveaway or a full-blown promo, it can always derive good results for you. You can always increase your reach by asking your participants to share a post or augment your site’s traffic by asking them to sign in to your website.
- Influencer Marketing
Considered as one of the most effective yet cost-efficient strategies these days, working with influencers has been used by several brands and companies to make their brand grow, boost their online presence and bring traffic to their websites.
Influencers have already grown their reputation, built their names and have already an online following that you can leverage. Find the right influencer that can help you boost not just presence online but can also give exposure to your website. It is essential to work with influencers that are related to your brand or what you offer so you can tap the right audience.
- Paid Ads
Most of the strategies to drive traffic to your website cannot give you overnight success however if you want a strategy to be effective, measurable yet can provide quick results, you can opt to try investing in paid ads.
Some of the paid ads include:
- Pay-Per-Click campaign – allows your brand to be on top of Google search engine whenever a keyword search is made
- Social media ads – relatively cheap paid ads performed in different social media channels like Facebook, Instagram or Twitter
- Display ads – visual ads that appear on third party websites
- Video ads
Creating content on your website and just waiting for people to stumble upon it accidentally is never enough. Competition is fierce and if you will just wait for people to discover you, you will be left in the competitive pit.
To take a step ahead and make your website grow, you need to know the fundamentals and keep in mind these strategies so can you see optimum results. However, it is important that you focus on your target audience and the quality of your content to drive more traffic and get amazing results in building your website.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.