Starting a business is not an easy task. You have a lot on your plate which includes your business’ operational, organization and financial aspects. You have to think also about marketing and to convert it into sales. Sometimes, deciding to hire someone to do it for you or do it by yourself make it even harder.
You might have heard about search engine optimization (SEO) a lot and the potential it brings to a number of businesses and you want it to try it out for your own company. So what would you do? Do you have to hire a professional SEO company or you can just do it yourself? You may even ask yourself if you can entrust your startup business to someone you barely know? Is it even worth it?
What is SEO?
Search engine optimization (SEO) is about making your website easy to crawl and obtain visibility. SEO helps a customer find your site easily amid thousands of websites. The more optimized your site is, the more likely it will rank on the search engines’ first page. The use of keywords and phrases that are relevant to your brand is essential.
What is an SEO company?
An SEO company offers business search engine optimization services to help visibility online. Their services range from site audit, prepping and developing a tailored fit SEO strategy for your business and implement strategies that will help your company meet objectives and goals.
A good SEO company will check your site from every possible angle to make sure that you get the most out of your SEO services and ensure maximize efforts to make your investment return in no time. The best SEO companies will also treat your site like their own and will make sure to reach your goals and deliver success to it.
You might be thinking now, why would I even hire an SEO company when I can just do it myself?
To answer your question, here are some benefits you can check on why to hire a professional SEO company.
- They save you time and lets you focus
Sure you can go and try to do your SEO for your business, but do you have the luxury of time to do it? SEO involves writing new content, building links to your site and adding appropriate keywords to optimize your website. Doing all of these things require a lot of effort and a huge amount of time.
Working with a professional SEO company, lets you focus on what you need to do – which is to run your business. You can be assured that someone is taking care of your company in terms of your online presence and making sure you are visible to your target market.
- They have the experience
While you have the desire to learn more and even studied thoroughly about SEO and the tactics you can apply in your business to build and grow your online presence, if you do not have any experience running it, you may put your website into high risk. You might get into the wrong listing and may give you disadvantage instead of the leverage you are aiming for. It is important that your business should not be based on experiments and mere guesswork.
Since good SEO companies have already earned experience and knowledge in what they do best, they can be a great asset to your company. Their experience in working with several clients coming from different industries has given them the ability to uniquely provide you with personalized search engine ranking needs and expectations. Having SEO pros aboard your business can also help you cut expensive mistakes.
- They know the numbers
Numbers can be overwhelming and sometimes, after a hard day at work, business owners like you find it hard to study numbers from online platforms and generally does not make any sense at all. Having a professional SEO company to handle your online presence lets you have a simplified and easy to understand reports.
Part of the services of a good SEO company are to read reports, analyze metrics and provide you with a much-simplified version. They should be able to tell you which of the tactics work best and which does not. They will give you suggestions and let you know what is the best source of traffic to your website that can help you adjust your business goals.
Some SEO companies can even do competitor check for you. They can provide you with reports from companies in the same industry as yours thus giving you an advantage to know your next move and adjust your marketing plan.
- They can optimize your website
Most SEO companies can not only improve your online presence by giving you high results in ranking pages but can make your website more competitive.
If your website is already gaining exposure and it is not user experience friendly, it will not give you optimum results. An SEO company should also make sure that your website is fast to load, easy to navigate and most importantly mobile-friendly as 80% of users used mobile device to search the internet. These factors are crucial in making sure that you reach your target market and potential customers.
Things to consider in hiring a professional SEO company
Now that you have learned about the benefits of hiring professional SEO practitioners, there are things you should consider before taking a leap to actually hire one.
Make sure that you have a dedicated budget and resources in hiring a third party company for your SEO. If you pull a fund from anywhere in your business, this may put your business in jeopardy as other additional cost may incur during your SEO development.
Make sure that you and the SEO company you will be able to work seamlessly and share the same culture to avoid waste of investment in terms of time and money. Make sure your plans for your business are understood by the SEO agency and you give them the trust and ability to make use of their expertise in your business.
It is always okay to do a background check in the SEO company that you will likely hire. This is to avoid mistakes and make sure that you are putting your company in the right hands. Check if they have already made a reputation and if they have already been able to craft its name in the industry. Ask questions like, “Are they well – known?”, “Were they able to deliver their targets in their previous projects?” or “Are they successful in their expertise?”.
Is it worth it hire a professional SEO company to look after your business? We think it is.
A lot of companies have been successful with the help of these professionals and help them build their brand, reputation and online presence. If you choose to forego and just rely on your knowledge, you might end up putting more risk in your company and create mistakes that will be hard to erase.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.