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As you know, there are numerous websites in the world and driving a decent amount of organic traffic from search engines is pretty tricky.

Using best SEO tools is pretty essential to drive reasonable free traffic from Google.

I personally used and tested 18 best free and paid SEO tools that can help you to improve your website’s performance and visibility in the search engines.

Here are 18 best SEO tools for 2024: banner

Keywords Planner

Google Keyword Planner is a free and most popular keyword research tool that allows you to find the right keywords for search engine optimization.

google keyword planner seo tool

Bing Keywords Research Tool

Use Bing tool to perform keyword research to find query volumes and keyword suggestions based on organic search data.

bing keywords research seo tool

Google Trend

Google trend is a tool that shows trend and total search-volume for a specific keyword across various regions of the world.

Google trend seo tool

Google Analytics

Google Analytics helps you to tracks and reports website traffic as well as lets you measure your advertising ROI.

Google analytics seo tool

Google Search Console

It allows webmasters to check indexing status, optimize visibility of their websites, improve search appearance and more.

Google search console seo tool


Monitoring your backlinks is important but so is getting insights. Linkio gives you: Ideal anchor text ratios for your keyword and what anchor text to build next.

linkio seo tool

Mobile-Friendly Test

Test how easily a visitor can use your page on a mobile device and ensures that your pages perform well on all devices.

mobile friendly test with google seo tool

Test My Site with Google

This is a tool to perform a mobile website speed test and receive recommendations for improving website performance across all devices.

Test My Site with Google seo tool

PageSpeed Insights

PageSpeed Insights measures the performance of a page for mobile and desktop devices and help to improve website loading time.

PageSpeed Insights seo tool


GTmetrix is one of the most popular and free tools that will help you to analyze and improve your page’s speed performance.

GTmetrix seo tool

Pingdom Website Speed Test

Use Pingdom free tool to test and analyze the load speed of your websites, and learn how to make them faster.

pingdom website speed test seo tool

Smallseotools is a website that provides various SEO tools. Check out their SEO tools to improve your site’s performance.

small seo tools

Alexa provides best SEO and competitor analysis tools. You can also use Alexa extension to check Alexa rank, backlinks and site speed etc.

alexa seo tool

Tool to test SEO friendliness of your site and see if it follows the Google guidelines. seo tool

SEO SiteCheckup

SEO sitechekup is one of the most important tools for site audit. It includes comprehensive tools for better SEO.

seo sitecheckup tool


The best tool for SEO analysis, keyword research, organic traffic monitoring, backlinks and competitor analysis.

semrush seo tool


Well-known tool to analyze your backlinks and Site Explorer shows inbound link and site summary data.

MAJESTIC seo tool

Moz Pro

Moz Pro is the all-in-one suite of SEO tools. It allows you to use different Moz tools to analyze websites and improve your sites’ rankings.

Moz pro seo tool


Ahrefs is a toolset for SEO and pretty useful to analyze backlinks, competitors’ websites, keyword research and more.

ahrefs seo tool

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