SEO or search engine optimization has become a modern marketing technique and has replaced traditional marketing and advertising tactics. Since businesses have offered online facilities, the ways to promote business, services and products have changed. Now, the ultimate target for every business is to get their website ranked at the first page of Google and other search engines. This technique is called SEO, and it plays a key role in promoting online businesses. Ecommerce businesses in particular look for SEO services in order to make their businesses successful. Are you running an online business and looking for SEO services? Well, you need to contact an SEO Services Company USA in this regard. However, before you begin with SEO services, you need to know certain important things.
Are you familiar with SEO ranking factors? Yes, these are the factors that determine the success of search engine optimization. You need to implement the right SEO strategy in order to achieve your marketing goals. SEO is not a single activity; it includes a lot. There are several things you need to be careful about. There are certain ranking factors that assist in improving the rank of your website on Google and other search engines. If you meet all those factors, you are guaranteed to get your site ranked quickly. Also, it is useful to know if these factors are being met or not, and you can suggest some improvements in your SEO strategy. Following are those important SEO ranking factors explained:
1. A Safe & Secure Website
The most significant SEO ranking factor that you need to know in 2020 is the safe and secure website. Your website has to be absolutely safe for the user. In addition, the website must be accessible. In other words, the URLs should be accessible for Google. The URL must determine what the website or page is about!
2. Mobile Friendly Website
In 2020, most people tend to use the internet on mobile. Even online shopping is mostly done using smartphones. Since your website is most visited by the users on mobile, the site must be mobile friendly. The mobile users should find it comfortable, so ensure that the website resizes as per the device and the font is fine enough to read for the users.
3. Website/Page Speed
Bad speed of the website quickly makes the user frustrated and he is likely to leave your site soon without buying anything. Make sure your website is quick enough to impress the user so that he stays on it and buys stuff.
4. Link Building
Link building is key! More links lead to a greater number of visitors and hence improves your website’s Google rank. Blogging can help in this regard. Do some inbound linking, outbound linking and internal linking, and take your website to the next level.
5. Social Media
Don’t ignore the power of social media. You must develop social media pages and accounts. Use all the social media platforms such as Facebook, Instagram, Twitter and similar platforms to promote your business, products and services. Social media is an important part of SEO. Make regular posts on social media to enhance the traffic on your website.
6. Quality Content
Content is in fact the most important SEO ranking factor in 2020. Quality content will quickly rank your website and drive more traffic. However, for this purpose, create unique and quality content. In addition, make sure the content you are adding is relevant!
7. Domain & URL
The domain name and age matter a lot. A domain more than three years old gives a better impression on the users. Also, the domain name should be attractive. Be careful about the URLs as well as they can distract the user. Relevant URLs are important and must determine what to expect from the page or the website.
8. Overall User Experience
The overall impression of your website is another important factor. Sometimes, the font is not too comfortable to read for the users. At times, the color scheme is unattractive. An SEO Services Company USA can help you with improving your website so that the user has a better experience of using your site.
9. Optimized Content
The content should not only be unique and relevant, it should also be optimized. The relevant keywords must be added in the content. Do some keyword research and gather all the keywords that you should target. Add those keywords in the content to drive more traffic.
10. Relevant Business Information
The relevant information regarding your business should be added on your website. Yes, it is an SEO ranking factor as well. On Google, the real business information must appear so that the users already know what you are offering. Use this information to target particular local areas! So, these were the SEO ranking factors you need to know in 2020!