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Do you want to increase visibility for your business in Germany? Putting your company on a business directory or listing site is the best way to let people know your business is out there. But what is a business directory? A business directory or listing site is a digital list of companies in a local area. It will help customers find a business that provides a particular service.

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If you are thinking of putting your business on a listing site, you need to provide at least the following information:

  • Your company name
  • Your website
  • Your address
  • Your email
  • Your opening hours

And you’re ready to go. Business directories also allow your customer to post reviews, which is an excellent way of showing your business is legitimate and trustworthy.

What are the other benefits of using a business directory or listing site in Germany?

1. Boosting your SEO rankings

SEO is a complex tool known as search engine optimisation. It is the algorithm that determines where your company appears on Google or Yahoo. The easier your company is to find, the higher it is likely to appear on search engines. Business directories help with this because they show the algorithm how many links there are to your website. As a business directory includes your website, this is a simple and effective way to boost your SEO rankings.

2. Building A Trustworthy Business

When you first start a business it can be really tricky to make it visible to customers. You need clients, but how can you draw them in as a new company? Adding your company name to a business directory or listing site creates you with an immediate presence on a reputable website. When a potential customer sees your name on a listings site it is a great way of showing that your business is credible. As you develop reviews, the consumer will also be able to see these, building an even better reputation.

3. Become Established Locally

Business listings help your company rank higher on local search engine rankings, which is a great way to develop a customer base close to home. Over time, you can develop authority and credibility in the local area. Having your company rank highly on a local internet search is an excellent way to develop your business locally.

Why are listing sites and business directories frequently used in Germany?

Germany is one of the world’s most influential countries, often appearing as the spokesperson for the rest of Europe. It has the largest consumer base in Europe with over 80 million customers, and the extremely stable economy makes it an excellent place to start a business. However, due to the favourable start-up conditions, competition is fierce, which is why many companies rely on listing sites to boost their company profile.

What are the top 25 business directories and listing sites in Germany?

To help you grow your business in Germany, we have provided a list of the top 25 business directories and listing sites in the country today.

Enests is one of the top business listing sites where you can submit your agency, find top companies or better service providers, read or write reviews and make buying decisions. So list your company or choose the right service provider to make your business fly.

Google My Business



Das Örtliche












German Web Directory

Gelbe Seiten





Das Telefonbuch


Meine Stadt

Why are business directories and listing sites so important?

Business directories have existed in print form for decades, and are some of the earliest sites developed online. The YellowPages and Yelp are some of the most established ones, and it is so common to use these to search for businesses, that if you aren’t listed on the top directories, people may genuinely question whether your business is real.

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In fact, no matter how much effort you put into your website and marketing material, without a business directory, people looking for a particular service in their local area won’t know where to find you. With a listing, people can search for something they need and be directed to you as an expert in their local area.

If you’re a new business with no website traffic and no customers, starting with a business directory is the first step on the way to company exposure and business growth. As your business develops, your customers can leave reviews, further developing your reputation and business growth.

How can I make the most out of my business directory listing in Germany?

The best way to make the most of your business directory listing is:

  • Research the best directories in the local area – if you’re looking for the best directories in a specific region of Germany, run a quick Google Search to see which appears top in the rankings for your local search.
  • Add as much information as possible to your listing – make sure that you add as much detail as possible, from a detailed company description to your opening hours. Keep all your information up-to-date to ensure that it is as easy as possible for your customers to find you.
  • Consider a discount coupon – make a discount code available in your company description to entice customers to your website effectively.
  • Encourage customer reviews – signpost customers to the business directory to leave reviews so that people will see the high reputation and credibility of your business.
  • Consider paid vs. free – some of the listings provided will require a fee in order to use their services. Find out what the best business directories and listing sites are and consider whether a paid site will provide more value to your customer than a free one. banner

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