Search engine optimization has become more than just a desirable extra for websites. Optimizing a website perfectly is now essential for organizations to get noticed above their competitors. The need for SEO is excellent news for anyone considering making a career in the industry, as your services are likely to be heavily in demand.
But, one big question you will likely have is how much money can you make doing SEO? Well, there is the potential to make a lot of money working in the lucrative and popular field of SEO. But, several factors influence how much money you will make. Considering the factors below should help you to gain a clearer idea of the earning potential of a career in SEO.
How Much SEO Experience Do You Have?
The more experience working in SEO you have, the more likely you are to earn a better salary. Before choosing to use your SEO services above the many others that are available, your potential clients will likely want to have proof of your past results.
Being able to talk about past successes and how your SEO work has helped to provide impressive results for your clients will play a significant role in your services being chosen over your competitors. The more SEO experience you have, the more you will be able to charge for your services and earn even more from SEO.
Freelance or Employed?
How much money you make from SEO will also be determined by the way in which you work. You can make a decent wage by working for an SEO or digital marketing agency employed as an SEO officer.
Many different jobs fall under the SEO umbrella, and some pay better than others, so how much you earn will depend on where your skills are most suited. You could find a job employed as an SEO copywriter, SEO strategist, or SEO analyst.
If you would prefer to take charge of your career and become self-employed, you may decide to become a freelance SEO consultant. Being freelance will enable you to take control of your earning potential and decide how much you want to charge for your services.
When you are freelance, you will also have the opportunity to pursue your own clients and determine which ones are the most lucrative for your business.
Most freelance SEO consultants earn at least $150 per hour. An employed SEO agent is likely to earn around $50,000 per year. But, these figures can vary considerably depending on how much experience you have and how much competition you face.
Setting Your Rates
Working as a freelancer, you will be able to set your rates according to the services you provide. You may choose to offer several different package options with varying price points for your different levels of SEO services.
Alternatively, you may decide to provide one-off services such as an SEO audit. Finding the method that works best for you will help you determine which option is the most lucrative.