Keyword research is not nerve-wrecking or complicated, all you need is to check what audiences are searching for, and of course, there are easy ways to figure that out. So, you know that eventually, it is not a tedious and time-consuming job.
But, hold on, there are things you should know about keyword research and they actually matter the most. First, your every SEO move depends on the keywords. A little mistake can be costly and will generate no results of your hard work.
You cannot merely rely on your instinct and invest your time and money on the keywords that you think will work for you.
To make things clearer, let us discuss 5 important mistakes while searching keywords
- Lack of research
We have mentioned about keyword research in the beginning and now we have dedicated to the first pointer to it. It is the most important and risk zone where most of the mistakes are made. Research is complicated and requires your attention.
It also requires your time and you just cannot make it short and quick.
Because you need to understand the language your audience is making the searches in. The words, they are typing has some hidden meaning and if you understand them carefully, it is easy to coin the keywords.
This will generate a useful result for the SEO services. Keywords are the way you reach your audience but you really need the exclusive ones. So, make sure you do the thorough research and get the best keywords, rather making the research in a hurry which is a grave mistake.
- Looking for unrealistic and irrelevant keywords
To explain better, take the instance of the common search term for dresses. Suppose you deal in costume jewellery for gala events. But of course, the searches will not be made for “jewelleries for gala events”. It will be more like “jewellery for occasional wear, party wear jewellery, junk jewellery, earrings online” and even simple ones like “online jewellery”.
So, you need to understand the terms which the audience will look for things they want to buy or need to do research about it.
Again, for start-ups, the competitive niches are tough and so it is advisable not to go for competitive keywords. It will take a long time to get the right ranking and will not help to achieve the goal. Instead, look for other keywords which obviously are easier to rank and have a great influence on the conversion rates.
- Not checking the words carefully
This might appear a bit not so relevant to you. But, let me assure you, this pointer is very important, and do not skip reading it.
There is a huge difference in the keyword ‘sport shoe’ and sports shoes’. People search both these terms, and even Google now identifies the difference, yet the search results numbers and pages do differ.
Figure out the grammatical errors and issues and also look for tenses in long tail keywords. You will be surprised to hear that most of these small errors result in affecting the SEO results.
Also, check for the intent or motive behind the searches. Singular term search can be for the meaning of the term, whereas plural can be for the products or services.
So, you need to understand the motive behind the searches and work on them accordingly.
- Picking keywords that have little or no traffic
Long tail keywords are the best way to start keyword strategy and the reason is, they attract less traffic. However, they have a great chance of conversions and they attract visitors for the next visit.
One more thing to remember for this particular thing is that if the keyword is too specific then also it will fail to get any traffic.
So, it is advisable to use long tail keywords as well as short keywords to get the best of both the terms.
So, the second step to this action is to evaluate the performance of the keywords.
Because you have aimed to rank for certain terms, you need to make sure to figure out whether you have succeeded or it fell flat. This includes evaluating regularly if people are actually finding your articles and reading them.
To understand it, Google the keyword yourself and find out in the search results about the performance of your keyword. Google has personalized search and if you are logged in, the browser will generate results from the cache. So, check it from the private browser and find the status of your keyword and its performance.
- The sync of the keywords is not apt with the pages
There is a technical term to this and it is called ‘keyword allocation’. This is a crucial step in the keyword research and you need to understand it to avoid mistakes for keywords.
The most common mistake is adding irrelevant keywords to pages which has the content which fails to match the keywords or pages. They fail because they don’t match the search intent.
Again, if you want to play with keywords tactfully, then you can place more than one keyword in a decent blog. It will definitely attract more traffic and yield better results.
But, make sure you do not stretch it more than enough because it might appear as if you tried to manipulate the Google ranking. Rather, place them subtly in the content and do not try to stuff it.
With the right keyword strategy, you will definitely get the best results from your SEO strategy.
SEO is not that easy as it appears when it is introduced or explained. Keywords have the most important role in SEO performance. These mistakes are common and believe me, even the seasoned and expert digital marketers commit them.
It is not that they do not know about it, but as they have too much at their disposal, they overlook these mistakes.
But it is a fact that with practice and time they understand the impact of these little mistakes and they try not to do it again.