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There’s still a lot of misunderstanding and confusion surrounding SEO and how Google’s algorithms work. That’s why it’s important to use the best tools out there to understand just how SEO-friendly your website really is. You might be surprised what you find when you do so.

We’re going to talk today about why SEO matters and the steps you can take to check how SEO-friendly your website is. This is not something that website owners can afford to overlook for a second longer. So if you’re a little confused by all of this and you don’t know where to start, be sure to make the most of the advice outlined in the guide below.

The Importance of SEO

These days, there’s no doubting the importance of good SEO practices. If your website is not up to scratch in terms of SEO performance, it’s going to be left behind and other websites will rank above yours for key Google search terms.

Most people who discover your website for the first time will do so through a search engine, so be prepared for that, and making sure you compete with the best will be one of the key factors in deciding the amount of traffic your site achieves.

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Tools to Use When Checking Your Website’s SEO

There’s a wide range of tools out there that you can make the most of when you want to find out how your website is performing in terms of search engine optimization. Here are some of the tools that are considered the best to use right now.

HubSpot Website Grader

HubSpot’s Website Grader is one of the easiest to use tools out there when it comes to finding out how your website is performing in terms of SEO. It offers a fast and easy-to-understand snapshot of how your website is doing in terms of SEO.

The ease of use it offers is hard to beat; you simply paste in your URL and a report card will be generated, showing you specific performance issues that you should be looking to improve.

Google Search Central

As a website owner, you can’t afford to ignore Google. It’s the king of search engines and that’s not going to change anytime soon. With the help of Google Search Central, formerly known as Google Webmasters, you can find out how your website is performing in the eyes of the Google algorithm.

You can find out things relating to keyword rankings, crawl issues, mobile-friendliness, indexing, and click-through rate. And all of those things will impact how you rank on Google search results pages.

Bing Webmaster

The other major search engine you need to take into account is Bing. And Bing Webmaster can help you get a better idea of how your website is performing in terms of SEO, while keeping in mind the Microsoft Bing algorithm.

You’ll get reports on errors that might be impacting the whole website or individual pages on your website. As well as that, you’ll find out about your site’s backlink profile, keywords, and technical issues that might be impacting its SEO friendliness.

UpCity SEO Report Card

UpCity’s SEO Report Card will give you a clear and comprehensive understanding of how SEO-friendly your website is. It covers a broad range of important areas, including ranks, link building, on-site analysis, trust and authority, accessibility, and much more. If you’re looking for one tool that’ll help you do it all and fully understand what your website is doing well and not so well in terms of SEO, this is one of the best tools out there.

Taking Steps to Improve Your Website’s SEO

Of course, it’s important to understand that checking how SEO-friendly your website is only the first step in this whole process. Knowing the situation won’t change it; it’s up to you to implement the changes that’ll address any of the shortcomings that are found when carrying out the checks needed with the help of the tools and software mentioned above.

These tools will advise you on changes that can be made, or you can work with an experienced SEO agency that can help you implement the right improvements.

No website owner can afford to overlook the importance of SEO if they want to attract visitors to their site. So be sure to make the most of the tips and tools discussed above if you want to check how SEO-friendly your website is and what can be done to improve the situation as soon as possible. banner

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