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WooCommerce is one of the most versatile eCommerce platforms for starting an online business. Whether it is a retail, wholesale, or other services business, WooCommerce provides you with the right tools and functionalities built in.

However, depending on your business and your business goals, you may need to extend these functionalities with the help of WooCommerce extensions. In this article, we have listed some of the best WooCommerce extensions to boost your business with the aim of familiarizing you with the plugins and how you can benefit from them.

List of Best Hand-Picked Plugins for WooCommerce

1. Smart Coupons for WooCommerce


Smart Coupons for WooCommerce plugin is an advanced WooCommerce coupon plugin to help you drive more sales using creative and effective coupon campaigns.

Offering discounts on your store is a proven strategy to drive sales and increase conversions. Particularly effective for visitors teetering on the edge of purchase, discounts can be a powerful tool in your sales arsenal.

WooCommerce has a built-in coupon system that can be sufficient most of the time. However, you need to get creative with the discount offers you give your customers. These may vary from Buy-one-get-one offers to conditional coupons, where customers get the benefit of the coupon only when they meet specific conditions, like a minimum spending amount on an order.

While discounts can be a boon for your store, they need to be used judiciously to avoid negatively impacting your conversion and revenue. Customers accustomed to discounts may be deterred if they don’t see any in your store. This is where the Smart Coupon plugin’s feature to create conditional coupons can be a game-changer.

The following are the standout features the plugin offers:

  • Setting up buy-one-get-one deals. These can be highly customized to create buy-2-get-one, buy-one-get-50% off, etc.
  • Advanced coupon conditions, for example, 50% off deals with a maximum discount capped at $100.
  • Discounts on every nth purchase. For example, if a customer buys 9 times, you can offer them a 50% discount on their 10th purchase.
  • Create gift cards and store credits to keep your customers coming back. This will also help you increase your AOV, as customers usually spend more than the value of their store credit or gift card.
  • Send abandoned cart coupons if the customers have abandoned items in their cart.

There are more features of the plugin you can benefit from. And, this WooCommerce coupons plugin comes with a free version as well that you can try out before committing to the premium.

2. Customer Reviews for WooCommerce


Customer Reviews for WooCommerce helps you increase the number of reviews on your website by multifolds. Reviews are one of the most important factors in determining a product’s success. A 2016 study by Fan & Fuel reported that 95% of customers hesitate to make a purchase if a product does not have reviews.

If you have great products, you will get reviews organically. However, you cannot always rely on organic reviews, as it takes a lot of time to reach significant numbers and build enough credibility for your products or business.

One way to get more reviews from your customers is to ask them. Customers are always willing to reciprocate when they receive a good product or service. An email or a message can give them that nudge to share their review. Another sure way to get reviews is to incentivize them to do so. This is where you need this WooCommerce customer reviews plugin.

Below are the major features of the plugin:

  • Send automated or manual emails seeking reviews so that you can get verified customer reviews
  • Offer fair incentives in the form of discounts in exchange for reviews, whether positive or negative
  • Integrate with Google Shopping so that your reviews appear in your Google Shopping listings as well
  • Let customers add photos and videos to their reviews

The plugin offers many customization options, which you can use to keep your existing and potential customers happy with reviews.

3. Checkout Field Editor (Checkout Manager) for WooCommerce


Checkout Field Editor helps you customize your WooCommerce checkout page with custom checkout fields.

Optimizing checkout is crucial for a business in ensuring that they are getting the maximum number of sales. Every component and field on the checkout page plays an important role in determining the customer’s decision to compete the purchase.

Every business is unique, so it is very important to create a checkout page that collects all the information needed and only the information needed at the checkout to ensure a smooth checkout process for the customers.

The checkout field editor plugins help you achieve that with the following core features in its free version:

  • Edit, hide, delete default WooCommerce checkout fields so that you only have to collect the information needed for completing the purchase.
  • Rearrange and rename the checkout fields to ensure the right checkout flow
  • Customize the checkout fields with custom CSS and custom validation

The premium version of the Checkout Field Editor plugin comes with more custom checkout field options and other advanced features to optimize your customer checkout experience.

4. Product Feed for WooCommerce


This WooCommerce product feed plugin helps you create product feeds for various marketplaces to increase your product visibility. If you have a D2C company, having your products listed where people are already searching for them can be a great boost to your product visibility.

Listing your products in the marketplace can also help you easily run ads on them and get more eyeballs. Depending on where your audience is, you can create product feeds for Google Shopping, Instagram, Facebook, Snapchat, and more. All these platforms provide space for business to showcase their products.

Product Feed for WooCommerce helps you easily create feeds that connect your business with multiple platforms to reach a very wide audience.

Below are the key features of the plugin:

  • Generate product feeds in XML, CSV, XLSX, and TXT formats suitable for the sales channels
  • Create product feeds for channels like Google Merchant Center, Facebook, Instagram, TikTok Ads, Pinterest, Snapchat, Bing, Idealo, Pricespy, Skroutz, Shopzilla, etc
  • Sync your products with Facebook Shop so that your product data is updated in your Facebook Shop according to your WooCommerce Shop
  • Map your product categories with that of Google Shops’ or Facebook Shops’ for help with easy discovery of products

The premium version of the plugin, the Product Feed for WooCommerce Pro, supports even more channels and comes with advanced features.

5. Variation Swatches for WooCommerce


Variation Swatches for WooCommerce solves a seemingly simple problem but has a great impact on WooCommerce product page UX. If you have variable products in your WooCommerce store, all the variations in those products are shown as items in a dropdown. This reduces the visibility of the options for the same product that customers can choose from.

This variation swatches plugin helps you show all the product variations as swatches. For example, if your store is selling T-shirts, all the color and size variations will be shown in swatches rather than two different dropdowns.

Below are the major features of the plugin:

  • Enable color, text, label, or button swatches for any variations of the product
  • Blur or hide the variations of the product that are out-of-stock
  • Extensive customization options on how you want the swatches to look and behave
  • Compatibility with most WooCommerce themes and Elementor theme builder

6. HUSKY – Product Filter Professional for WooCommerce


This product filter plugin is one of the plugins that can improve your store’s UX. The purpose of the plugin is to create a filter for your store to help your customers find the products that best suit their needs.

When users are presented with a lot of choices, they take a lot of time to make a decision. Advanced filter options allow your customers to narrow down their choices.

The major features of the plugin are as follows:

  • Show product taxonomies radio, checkbox, drop-down, multi-drop-down, and radio buttons in drop-down
  • Add the search filter as a widget or as a shortcode, giving you more control over how you want to display the search filter
  • Search products by price to allow customers to find the right product within their budget
  • Add AJAX search that will load the products according to the filter without the page reloading
  • Get data on what customers are searching for on your website

The premium version of the HUSKY can be purchased from CodeCanyon.

7. Product Recommendations for WooCommerce


This WooCommerce product recommendations plugin allows you to create widgets on your store that show other relevant products to the products that the customers are currently viewing. This is a great strategy for cross-seeling different products in your store and increasing product visibility.

When done correctly, product recommendations can increase your store’s AOV. According to Mckinsey, 35% of purchases on Amazon are made through their recommendations. This makes product recommendations like ‘Frequently bought together,’ ‘You may also like,’ ‘Similar products,’ etc. a very effective promotional tool.

Below are the key features of the Product recommendations for WooCommerce plugin:

  • Display your products as either sliders or grids, depending on the layout of your website
  • Create custom recommendations best suited for your website’s products
  • Hide products that are out-of-stock from the sliders or the grid
  • Strategically place the product recommendations to ensure maximum exposure for your upsells and cross-sells
  • Use pre-built layouts for different types of product recommendations, including related products, best sellers, top-rated products, frequently bought together, new arrivals, and recently viewed.

There are more types of product recommendations you can create on your store website in addition to the option to create custom recommendations.

The plugin does not come with a free version, But WebToffee offers a 30-day money-back guarantee if you want to test it out.

8. YITH WooCommerce Wishlist


YITH WooCommerce Wishlist plugin helps your customers add a wishlist on your website. Wishlists are not only a tool for letting customers save the products they like, but also a great source of information for you to understand customer trends.

A wishlist can be a great marketing tool. You can send customers personalized emails reminding them of the items they have added to their wishlist, remind them when a product goes on sale, or send them personalized coupons to purchase the items on the wishlist.

The YITH WooCommerce Wishlist plugin comes with the following major features:

  • Get insight into what products customers are adding to their wishlists. This can help you create a marketing strategy around what customers like and what the current trends are.
  • Allow customers to create multiple wishlists. They then can share these wishlists on their social media or with their family. This also allows you to gain more exposure to your store.
  • Allow your customers to add the products directly to the cart minimizing friction to purchase.
  • Customize the way the wishlist looks

The YITH WooCommerce Wishlist also comes with a free version available for download in the plugins directory.

9. RankMath


RankMath is an SEO plugin that will help you optimize your website so that your customers can find you easily on search engines like Google. Unlike the rest of the plugins in this list, RankMath is not a WooCommerce extension, but rather, it can be used by any website built on WordPress. However, SEO is a crucial part of any eCommerce website.

SEO is still an untapped traffic source for most new and growing businesses. Although SEO can take more time to bring results, the ROI compared to other channels is relatively high. This can be a very significant number, considering 81% of people conduct online research before purchasing.

RankMath comes with a host of features that help your website reach the top of the search results. Below are some of them.

  • RankMath supports adding schema markup to your pages. Schema markup allows search engines to understand your webpage better, which can lead to better results and visibility in the search engines.
  • The plugin allows you to add multiple focus keywords for your post and subsequently allows you to optimize for all these keywords.
  • The content AI feature of the plugin allows you to generate content with the help of AI. This is limited by the number of times you can use the feature and you have to purchase additional credits to keep using it.
  • The plugin also provides internal linking suggestions from the current post to other existing posts on your website. Internal links are very important in helping search engines discover your web pages and building a strong website architecture.
  • The plugin also helps you add redirects to one page from the other on your website.
  • When the plugin is installed, most of the website settings are already configured. So it is easy to get started with the plugin. These settings can be changed according to the site’s needs.

Rankmath is a lightweight plugin and offers powerful features in its free version itself. However, the plugin also comes with more advanced features in its premium version.

10. Affiliates Manager


The Affiliates Manager plugin helps you create and manage an affiliate program for your store. Affiliate programs are a great way to promote your products, as you can get anyone to promote them and earn a commission when someone makes a purchase with their affiliate link.

This also adds to the fact that people trust other people’s opinions when making a purchase decision. When someone they know and are familiar with promotes a product, it not only increases the exposure of the product but also increases the trust in that product.

Below are some of the features that the Affiliates Manager plugin provides to help you successfully launch and manage your affiliate management system.

  • Set a flat rate or percentage commission for any sales made by the affiliate. This can be set differently for different affiliates.
  • Real-time monitoring helps you get the information about the sales as they happen.
  • Approve the affiliates manually or automatically
  • Send payouts to affiliates via PayPal or through other modes of payment and mark them as paid manually

Affiliates Manager has all the features needed for you to get started with an affiliate program for your online business.

Concluding Remarks

WooCommerce offers a versatile and powerful platform for building an online business, catering to various needs, from retail to wholesale services. By incorporating the right extensions, such as those highlighted in this article, you can significantly enhance your store’s functionality, user experience, and overall performance.

From optimizing checkout processes to leveraging advanced coupon strategies and improving product visibility, these plugins provide essential tools to help your business thrive.

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