White label SEO reseller programs make it easy for companies to offer perfectly managed SEO plans to their clients in a cost-effective way.
This facilitates the company to offer benefits to their clients while freeing up resources and time of the company to concentrate on key skills and goals.
To see the benefits the majority of agencies are getting, let’s find out the reason why the trend of becoming a White Label SEO reseller is profitable for them.
Agencies Can Quickly Increase Their Offerings
You cannot assume that all businesses have the nerve to become a reliable authority in search engine optimization by hiring or training in-house experts.
Your clients will not use your services unless you offer website SEO. They also want you to assist them in making improvements in local internet search, and that is how white labeling can increase the scope of your current offerings.
Acquiring More Clients
Expanding offerings with the addition of SEO reseller services can help agencies attract the attention of bigger fishes in the lake who only hire them in case the company becomes more of a one-stop-shop.
People do not want to look around for several online marketing options. The fact is, research indicates that re-evaluating client requirements and consequently upselling solutions to fix their evolving issues can improve retention by virtually 20%. You have to offer every little thing they need for their business.
Improving Agency’s Branding
Agencies that offer SEO services or products under another brand’s name befuddle their clients.
Since it is clear that they want to add web optimization, their clients may not fully grasp the move and may lose confidence in that particular business. Your potential customers come your way because they trust only you.
Putting your trustworthy brand on a white-label service or product not only gets your brand out there, it further improves your popularity as a trustworthy market player.
Agencies Provide More Solution While Working Under White Label Program
Agencies know that offering a couple of services does not make the grade for SMBs.
Clients need a comprehensive solution from one particular source. Otherwise, they will bounce. As far as our research is concerned, we found that agencies that sell SMBs one product or service may lose 80% of their clients within a couple of years.
On the other side, adding just one more product or service shows a rise in clients retention rate by 30%, and offering an SMB four products and solutions improves retention rate by 70% over a couple of years.
So, make sure that you do not stick to one thing in your offers, offering multiple services can increase your chances to get the best retention rate.
Improving Core Competency in Sales
Using the services of new professionals or training current employees to carry out SEO services for clients is a huge commitment when it comes to budgeting, time, and energy.
Moreover, this all usually takes away from the effort that could be focused entirely on getting potential customers. SEO Agencies use white-label SEO reseller plans to drop everything and concentrate on their business superpowers. To put it succinctly, the market is actually consolidating, and your company is more prone to get and keep SMB clients when you offer more of the high-quality solutions that they require.
According to a study, a local SEO agency that sells search engine optimization services to a healthcare center realized that SEO was not their powerful match, but it could possibly be, by white-labeling. The local SEO agency then worked with the in-house team of an SEO Reseller to manage and improve the healthcare center’s ads under their own brand.
By using white-label SEO services, the agency managed to build SERP consistency for several healthcare centers in big, competitive cities such as Las Vegas, Denver, Charlotte, and Chicago.