SEO is never a one size fits all situation. You need to get to know your clients so that you can provide them with the best possible service. Here are some of the questions that you need to ask to make sure that this is the case:
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What are the login credentials of your website?
You will need access to the client’s website if you are to improve it!
What do you hope to achieve with SEO? What are your main goals?
Does your client want to improve their profits? Are they looking to push a specific product line? Maybe they want to increase online recognition? Businesses have different goals and expectations, so you will need to understand this so that you can direct all of your SEO efforts effectively.
Who is your target audience? (Age, gender, education level, etc.)
It is important to understand the sort of people the company is targeting with their SEO efforts. You can develop buyer personas to assist with this.
Which countries are you targeting?
You also need to find out what locations are being targeted. Of course, companies may decide to take things international in the future but you need to get a handle on the countries being targeted from the off.
Who was your previous SEO agency/consultant?
It can help to understand who your client worked with previously. It may be that you know the SEO agency and the sort of service they provide.
Can you list out any specific industries or sectors you want to target?
It is imperative to make sure you target your SEO efforts effectively. You need to understand who the business is competing with so that you can devise a solid SEO strategy. This is why it is important to really hone in on the industries and sectors you wish to target.
Do you have any brand guidelines?
If your client has brand guidelines, it can be highly beneficial to view these so that you can get a clear understanding of the business.
Do you have any reporting, keyword research, and audit information for your website?
Some businesses will have this information because they will have already invested in SEO services before. For others, this could be the first time they have engaged the services of an SEO agency, so they may not have this information available. Either way, it is certainly a good idea to ask for this information so that you can get a good handle on the current standing of the website’s SEO performance.
Have you integrated Google Analytics and Search Console on the website?
If this has already been established, you will need all of the relevant information on this.
What link building have you or any vendor done in the past?
As you know, link building is critical when it comes to SEO and online visibility. It is, therefore, imperative to understand what work has been done on this so far. If there are a lot of poor-quality links pointing to the client’s website, you need to know about them so that you can get to work on undoing all of the bad work that has been done so far.
Which actions on the site are most important to you?
You are working for the client and so you need to understand what matters to them. Never assume! Are there any technical issues or sections of the site you’d like us to pay particular attention to?
If there are any technical problems, such as a poor shopping cart process, it is important to learn about this from the off so that you can get to work on fixing these issues.
Who will be responsible for and available to make technical updates to the site (such as implementing redirects, making on-page enhancements to increase page load times, etc.)?
Will you be working with someone from the company’s team who does this? Will you need to liaise with an outside business?
Do you have an in-house developer?
You need to understand whether or not the team has an online department that handles things like website development so you know who you are communicating with.
What is your planned content schedule (if you have one)?
You may need to make some tweaks for better SEO.
Are there sites you’d label as your biggest “competitors”?
Understanding the competition is the only way you are going to be able to get ahead of them. Are there any publications/websites that are frequently read by your target audience?
Understanding the sort of publications the client’s audience trusts is imperative so that you know how to build an authoritative presence.
Are there other domains you own?
You need full clarity regarding all of the domain names that are owned. Is there anything else we should know or that you’d like us to focus on? Always find out whether the client has anything other information they want to provide you with.