SEO Link building is the practice of getting backlinks and drive traffic from other (relevant) websites with the goal of improving the search engine rankings of your page or website.
You wouldn’t be able to drive traffic from search engines without proper link building strategy because quality backlinking is one of the most important ranking factors in the search engine optimization.
In fact, Google reveals that backlinks are one of their top 3 ranking signals.
In short, I want to say that you should build quality backlinks to drive more traffic from Google.
And in this article, I’m going to describe SEO link building in depth.
Link Anchor Text
Anchor text is the clickable text in a hyperlink. Anchor text should be relevant to the page you’re linking to, rather than generic text. Google uses the anchor text to determine the topic of a web page as well as a ranking signal.
Good anchor text example: Hire us for SEO linking building services
Bad anchor text example: Click here to hire us for SEO backlinking services
Good Backlinks vs. Bad Backlinks
Good links: A backlink is good that comes from relevant domain and content. The backlinks obtained from high domain authority and high traffic websites are good. Backlinks should be built with white hat SEO strategies, or you shouldn’t use black hat SEO techniques to build links.
Bad links: The backlinks are bad that acquired from the websites that developed solely for SEO links and build with the over-optimized anchor text. The backlinks are low quality that are obtained from the low quality or irrelevant websites. Links from high spam score websites or comes from duplicate content are also bad.
DoFollow Links vs. NoFollow Links
Dofollow backlinks: Dofollow links are passing the SEO link juice and help your website to rank high in the search engine result pages. Dofollow links have numerous benefits than nofollow links. I would like to recommend you to build more dofollow backlinks for better results.
Nofollow backlinks: In general, Google don’t follow links that are nofollow means generally they do not pass link juice or boost PageRank.
You may be thinking how to check nofollow links? Actually, a nofollow link is created with the nofollow HTML tag in the source code; you can check page source code to know the link is nofollow or dofollow. A nofollow link looks like this:
<a href=”https://www.aamconsultants.org/” rel=”nofollow”>AAM Consultants</a>
Please keep in mind that the absence of the nofollow tag makes the link dofollow because there is no actual dofollow tag.
You can also install nofollow extension in your browser to check nofollow links quickly and efficiently.
Google Penguin: An algorithmic penalty that specially targets websites which use black hat SEO techniques to build backlinks like spammy blog commenting etc.
Manual Penalty: A manual penalty from someone at Google. When Google detect unnatural links pointing to your website, they will send you a message via the Search Console.
How to avoid Google penalties: You should only build quality backlinks by using white hat SEO techniques. Avoid building backlinks using spammy techniques and remove bad backlinks or clean up your link profile. You can also consider to disavowing links for instant results.
Link Building Strategies
Guest blogging: Guest posting is one of the best ways to build quality backlinks. I personally love to build backlinks with guest posting technique because it improves search engine rankings as well as drive traffic to your website.
First of all, you have to find quality and relevant websites to post content, after that contact site’s admin to let him know that you are interested in posting useful and engaging content to their website. Write unique and informative content to submit an article that will not only help you to build backlinks but also assist you to drive traffic to your website.
Blog posting: Its reality that blog posting is an easy and fast way to get backlinks to your website. Numerous websites have been created web 2.0 blogs to post articles and build backlinks.
The most popular web 2.0 websites include Blogger.com, WordPress.com, and Tumblr.com, etc. You can even create blogs on these sites in few minutes and can start building backlinks to your website.
Ads posting, business listing and directory submissions: There are numerous business listing, ads posting and directory submissions websites that can help you to list your business, post your ads and submit your directories as well as build backlinks to your website easily and efficiently.
Participate in the community: Participating in the community is a great way to build backlinks. You can join questions or answers forums like Quora.com. Write answers to the questions and link your website in the content (answers). Participating in the community also drive reasonable traffic to your websites efficiently.
Blog commenting: If you are reading relevant content to your niche and you think your piece content can add more values to that specific content. You can add a link in the comment section and can let them know how your content can help the readers. Another effective way to get backlinks by blog commenting is to appreciate the article, which will look like this:
Note: You shouldn’t only focus on blog commenting, you have to make a good mix of all link building strategies.
Social media sharing: Share your web pages or articles on social media websites like Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram and so on.
You can also create the informative videos and upload on videos sharing websites like YouTube and include your website link in the description.