SEO or Search Engine Optimisation is a digital marketing technique with many complex layers within it. At its simplest, this term defines the process of improving your personal or business website to rank better on search engines and increase visibility for relevant queries.
If you are looking to devise a successful marketing strategy for your business, SEO should undoubtedly be a significant aspect to cover. At the same time, the pricing of SEO services and professionals can vary significantly, making a choice complicated. So, how much of your budget should you allocate to this aspect? The answer is not so simple – find out more below.
Is SEO Worth Investing In?
SEO is an umbrella term. Of course, it refers to the optimization of your website and the copies within it. However, it also refers to the optimization of images, URLs, titles, headlines, keyword density, and much, much more.
Because of its power and potential, SEO is undoubtedly investing in – but only as part of a well-crafted, bespoke, and wisely devised digital marketing strategy.
Why Should You Have a Budget for SEO?
When devising a budget to allocate to your SEO efforts, it is crucial that you understand what kind of return on investment you will see from it. Firstly, if you are looking to increase the visibility, engagement, and audience reach, this strategy is necessary.
Indeed, statistics show us that over 75% of users don’t bother going past the first page of results on search engines. Therefore, if you want your business to be visible, it is necessary for it to appear on the first page.
Since the higher that you rank the more visibility, users, and potential buyers you will gain, it is crucial for your business to get there. SEO can help you do so, but not all SEO can – which leads us to the next point.
High-Quality SEO vs. Cheap SEO
A quick search on the Internet will show you that you can pretty much spend as much as you want on SEO, and you will always be able to find services that perfectly fit your budget.
However, cheap SEO, especially when not accompanied by a strong digital marketing strategy, might have opposite effects on the ones you had wished to see. Indeed, cheap SEO can even damage your brand and cause it to lose positions on search engines.
How Much Can You Expect to Spend on SEO Per Month?
As we have seen, it can be hard to estimate how much you will need to pay for high-quality SEO services. This will also significantly depend on the size of your business and how extensive you wish your campaign to be. As an indication, you will find that most SEO campaigns can range from $300 to over $10,000 per month.
For example, a small business site with up to 15 pages will remain on the lower end of this spectrum. However, if you own a large eCommerce store with thousands of pages and products that you wish to advertise, then you can expect to pay over a few thousand per month.