Are you a freelancer or a business owner looking for new customers and ways to gain more traffic to your website? One idea is to generate a business profile so you can get listed on Google and be found more easily. The good news is that it’s free to create your business profile on Google. However, you may not have done it yet because you’re unsure how to go about doing so.
In this case, you should continue reading to learn how to list your business on google and get listed on google my business. Take the following steps and you’ll soon be drawing more attention to your business and services and making sure the right people are finding you online.
Reasons to List Your Business on Google
More people than ever are using the Internet to find businesses and services. They also use it as a place to read reviews and learn more about a company before spending any money with them. Google makes it easy and painless to find a business online and this also provides and offers a huge potential for growth.
You can quickly and effectively turn these people who are making searches for your types of offerings into customers. If you don’t have a listing you risk losing out on potential customers trying to find you, assuming you aren’t current with technology and having a poor reputation. It’s also almost guaranteed that you’ll be losing out to your competitors.
Free Advertising on Google
The best part about listing your business on Google is that it is free advertising. It’s a free listing you create so that you can get found in online searches. You can also optimize your listing and profile so that you can start to rank higher than your competitors.
The more you show up in the top results the sooner you’ll be chosen from these customers. It showcases your best features and makes it easy for potential customers to learn more about your business and contact you. You truly can’t go wrong with having your business listed in a place where people are coming every day to find the answers and services they need.
Starting A Google Account
Your first step is to set up and create a Google account, which is also free. Some refer to it as their “Gmail” account but in fact, it encompasses other features such as Google Docs, Google Drive, and Google Photos. To avoid any confusion, you can refer to it as your standard Google Account. As a business owner, you’ll want to have two accounts set up so you have one for your personal life and one for your business.
Business Profile
Your free business listing is also called your business profile. It’s the Google listing that shows up on Google Maps and the local results for a Google Search. It also will be visible on the right-hand Knowledge Panel when performing a Google Search. As part of your business profile, you’ll have a Google My Business account that you create and will give you a dashboard to manage and improve your Business Profile.
Verify & Claim Your Business
It’s important to know that not anyone can make changes to your business profile on Google such as hours of operation, offerings, and categories. To be in charge of these changes you must first claim your business on Google. You do this by using a Google My Business account, which is also free. It’s not an easy 1-2-3 process and will require three different Google accounts and two different Google platforms, all of which have very comparable names.
Your objective is to ensure you have full access to your Business Profile within Google.
You can follow the steps below to complete the process:
- Get a standard Google Account for your business. If you already have one make sure it’s not your personal-use Google Account.
- Make sure you have a Business Profile. Your Business Profile is the official term for your Google business listing.
- Create a Google My Business account. Signing up for a Google My Business account is the means by which you claim your Business Profile on Google is through a Google My Business account.
- Request to claim your Business Profile. You need to tell Google to connect Google My Business account to your Business Profile, and you do this by verifying ownership of your business.
- Verify ownership of your business. When you click on “Manage now” as instructed in Step #5, you’ll be asked to provide information to prove you are the rightful owner of the business.
This will help you verify and claim your business on Google successfully.
Reasons to Follow Through
It’s wise to take the time to verify your business on Google for many reasons. It’s going to ensure that you continue to successfully reach your audience and attract customers to your profile. As the owner of the account and page, you can manage your reviews, update your information, add more details, and optimize it for successful local marketing. All you need to do is follow the steps above and you’ll very quickly be on your way to being found online and gaining new business. You’ll soon realize that you’re getting a lot out of an incredible and free tool and that you simply can’t pass up all the benefits.
Conclusion
You now know how to list your business on Google for free and the benefits of doing so. The process can be a little complicated and involved initially. However, once you sit down to follow the steps and take action you’ll realize that it’s not so bad of a task and that you can effectively get your business listed and set up on Google.
It won’t be long before you’re on your way to attracting more customers and getting more inquiries about who you are and what you’re selling. Getting listed on Google for free is an excellent way to advertise your business and will be the gateway to growing your company over time.
