In a tightly packed and competitive business industry, it is a great achievement to build your own startup company. However, your real efforts will be measured after you launch it. To survive and thrive, you need to win over your desired audience and combat competition. To do this, you can rely on digital marketing to help you achieve your marketing goals.
Digital marketing is an excellent way for your startup business to establish your online presence, reach a broad but targeted audience, and help augment sales. Aside from its effectivity, digital marketing campaigns are cost-effective and measurable.
How To Make Your Digital Marketing Strategies Successful For Startups
Depending on your goals, you can bank on these tips to create a strong presence for your budding business.
- Content Marketing
Content marketing is considered the king of all of your digital marketing efforts. It contains your brand’s message as a whole. As a startup business, your target audience should have a clear understanding of what you offer and what your company is all about. Content marketing allows you to convey this message to your audience.
Create compelling content that provides value to your audience. It should have depth and quality, which will help establish your authority in your niche industry. Contents come in many forms, so choose the best that would suit your needs.
- Search Engine Optimization
An essential part of your startup business is your website. It can help your brand as it can act as your digital brochure. However, the number of sites found on the internet is overwhelming, and it would be a challenge to stand out.
To combat this, you need to drive people on your website. Search engine optimization or SEO is a digital marketing technique that allows you to make your site visible when your target audience does searches. Doing SEO brings traffic to your site organically and without spending any of your marketing budgets. Your SEO efforts include using keywords that will make your site rank high in search engine result pages. Craft valuable content on your website to help with your rankings. As you climb the top spot, it will make your audience trust you and enhance your online credibility.
- Social Media Marketing
With around 3.5 billion users, equivalent to 45% of the world’s population, social media is an excellent way to establish your startup branding. It is one of the reliable strategies in digital marketing that can reach a broad yet targeted market.
When you launch your startup business, you cannot just expect people to stumble upon your company. You need to make way for people to know more about your brand. You need to establish your name and connect with your audience. Social media is one of the most effective ways to do this as it can help grow your presence.
To do this effectively, you need to identify first who your audience is. When you already have an idea who your desired customers are, find out what social media platform they are using. Be where your target audience is. Focus on the particular platform and boost your presence to attract your prospects. It is an excellent tactic instead of opting to create a profile on all social media channels available today.
Even though you are just serving a bite-sized content to your followers with your social media profile, ensure that it offers value to your customer. Make it compelling and exciting that will capture the attention of your desired audience. Deliver powerful messages in your post and be consistent.
- User Experience
As a startup brand, you want to create an impression that would retain your audience. This is why it is essential that when you build a website, an application, or any other software, consider your user’s experience.
The time when design only speaks about the theme, color, or layout matters is long gone. These days, user experience (UX) is a driving force to capture your target market and an essential part of your digital marketing strategies. When your website is too complicated to navigate, or your application takes forever to load, your users will abandon your site and move on to your competitors.
- Responsive Website Design
Mobile technology is now taking over the world. People rely on their mobile devices to do their research, work on their job, or find items that need to purchase. Statistics show that mobile devices searches have already overtaken searches done on desktop or laptop computers.
If your startup website is not optimized and not responsive enough for your customers, it will leave a wrong impression on your startup brand. Make sure that your website will be adaptive and available on whatever screen size your target market is using. Ensure also that your digital marketing campaigns will respond to all screen available these days.
- Website Basics
Building and launching a startup business equates to owning a website. A website is already a must regardless of what your business is or whatever is your industry. It can act as your online ambassador and an essential tool for your digital marketing.
As you build your website, make sure that you include all the basics. These include Home, About Us, Services, Portfolio, Contact Us, and Blog. Each webpage plays a vital role in making your website well-built, reliable, and useful.
- Paid Ads
It is usual for startups to face budget constraints, especially in terms of the marketing budget. Unlike other established companies or enterprises, you do not have significant room to play with your digital marketing tactics.
However, if your budget allows you, leverage paid advertising as part of your digital marketing strategy. Samples of these online paid ads included pay-per-click (PPC), social media ads, and website banners. Though you will be spending some money with these online ad placements, it is still considerably cheaper compared to traditional marketing efforts like TV commercials, billboard placements, leafletting, and more. Banking on paid ads also produces fast and accurate results.
Making your startup business survive and thrive alongside established brands is challenging. It would require your time, effort, and focus. With the help of different digital marketing strategies, your startup company can carve its name in its niche industry.
Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.